About Nutrition Month 2010
Nutrition Month 2010
March is Nutrition Month across Canada. In celebration of healthy eating, dietitians across Canada unite to organize events and communications to reinforce the importance of nutrition in achieving health and wellbeing. Nutrition Month celebrated its 25th anniversary in 2006. Since the early 1980’s, the Campaign has grown and is now one of the most recognized social marketing campaigns in Canada.
Nutrition Month stimulates nutrition activities in communities across Canada, and shows you where to find dietitians, your best source of reliable nutrition information.
We know the interest of Canadians in nutrition is high and dietitians want to make sure you have easy access to credible sources of information. During March, watch for Nutrition Month activities in your community.
- About the 2010 theme
- Slogan & logo
- Guidelines for using Nutrition Month, Eat Well, Live Well logo and 2010 slogan
- Getting involved
- Dietitians of Canada and the Nutrition Month Sponsors
- History
1. About the 2010 theme:
Dietitians of Canada Nutrition Month 2010 will focus on celebrate food… from field to table! Canadian families are interested in food and nutrition and dietitians are ready, willing and able to help Canadian families learn where food comes from and to relay accurate facts and dispel myths about Canadian food.
The 2010 National Nutrition Month Campaign & you... Our goals are to help you discover...
- action ideas to eat healthier, and celebrate Canadian foods
- practical solutions to help you discover and engage in ways to eat well, live well while learning where food is coming from
- how to translate nutrition advice into everyday food choices for you and your family
- local nutrition resources
- dietitians as the most trusted source of nutrition information accurate, reliable information based on current research and evidence
2. Slogan & logo
2010 slogan
Celebrate food… from field to table!
Célébrons nos aliments… de la terre à la table!
Nutrition Month logo
The Nutrition Month logo is a trademark of Dietitians of Canada and cannot be used without DC permission and approval.
Watch for this logo to identify Nutrition Month activities in your community.
The logo promotes the balance of food choices and the importance of activity for healthy living.
3. Guidelines for using "Nutrition Month" logo and slogan
The 2010 Nutrition Month slogan, as well as the Eat Well, Live Well slogan and logo, are trademarked and can only be used by DC members in local activities, and by the 2010 Nutrition Month Official Sponsors. Use of the campaign slogan or logo in materials, or for events planned or sponsored by organizations/companies other than the Official Sponsors, is not permitted.
The Eat Well, Live Well logo must be used in its entirety with the trademark symbols and Dietitians of Canada.
Campaign materials are copyright and may be reproduced in their entirety as long as acknowledgment is given to Dietitians of Canada and the campaign sponsors.
For all other usages, permission will be granted on a case per case basis. Written permission must be obtained from DC to use the slogan or graphic.
To obtain permission from DC for theme or artwork usage as described above, or if you have questions, contact us.
4. Getting involved
Nutrition Month activity ideas
Celebrate Nutrition Month by planning and promoting activities at home, at work or in your community.
- E-mail clients, community contacts, and/or the media daily or weekly with nutrition and active-living tips, recipes, and links to the Nutrition Month consumer fact sheets.
- Have copies of Nutrition Month resources on display or available in your workplace, lunchroom, and/or on patient trays.
- Post a “Tip of the day” for the entire month in your workplace.
- Provide Nutrition Month resources to your child’s teacher to share with the class.
- Ask local health clubs, stores, and restaurants for permission to leave copies of Nutrition Month resources in public areas.
- Invite colleagues and clients to visit www.dietitians.ca/eatwell.
- Contact your local dietitian to provide your work, social group or school with a presentation; contact local media to encourage stories and coverage of Nutrition Month events.
5. Dietitians of Canada and the Nutrition Month Sponsors
National Nutrition Month Campaign is organized by Dietitians of Canada, and is made possible through the participation of sponsors.
DC organizational policies define the criteria under which sponsorship is accepted. Guidelines for sponsorship of public materials are summarized below:
Our advice, disseminated through DC products and services, is based on sound science and the professional expertise and experience of our members. Materials are written by dietitians, then reviewed by dietitians, with experience in that topic area. DC maintains full editorial control of materials.
While Dietitians of Canada is transparent with regards to sources of revenue through acknowledgements on our websites, on specific educational tools and resources, and at meetings, the acknowledgement is not an endorsement of products or services of the contractor, sponsor, or advertiser. Dietitians of Canada does not endorse or promote any commercial products or services.
6. History
Getting Started
Nutrition Month had its early roots in a few provinces during the 1970s. A small group of community nutritionists in Ontario found that by designating one week of the year as Nutrition Week, they created new opportunities with other community groups and health professionals. As the success of the week grew, local dietitians joined in the efforts by planning special activities in their work places, shopping malls, libraries and with the media.
Other provinces planned similar independent campaigns. In March 1981, the Canadian Dietetic Association (CDA – now Dietitians of Canada) and all the provincial associations jointly presented the first National Nutrition Week under the theme ENERGY IN – ENERGY OUT. In 1982, Nutrition Week expanded to a month and became Nutrition Month.
25 Years of Success --- and still going strong
Celebrating Nutrition Month 25th anniversary
2006 marked the 25th anniversary of Nutrition Month, DC is highlighting this milestone with a new Eat Well, Live Well logo, a new look for the Eat Well, Live Well website and Nutrition Month page.
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| 1986 | 2006 |
Past Themes
Each year DC selects a different theme for Nutrition Month based on consumer interests and current nutrition issues.
Previous campaigns…
The following table gives a brief overview of the past campaigns:
| Year | Theme & campaign main elements |
| 1986 | Eat Well, Live Well |
| 1987 | Eat Well, Live Well |
| 1988 | Healthy Weight in ‘88 |
| 1989 | Eat Well, Live Well |
| 1990 | Eat Well, Live Well |
| 1991 | Healthy Eating Is In Store For You |
| 1992 | Challenge the Nutrition Myths |
| 1993 | Meeting Women’s Nutrition Needs |
| 1994 | Nourishing Our Children’s Future |
| 1995 | Celebrate the Pleasure of Healthy Eating |
| 1996 | Nutrition to Go! |
| 1997 | All Foods Can Fit |
| 1998 | Make Nutrition Come Alive – It’s All About You! |
| 1999 | Eat Well, Live Well – For a Lifetime! |
| 2000 | Great Food Fast |
| 2001 | Make Sense of the Food You Eat |
| 2002 | A B C’s of Healthy Eating |
| 2003 | Healthy Eating – Tasty & Easy |
| 2004 | Eat Well, Play Well |
| 2005 | GO the Healthy Way |
| 2006 | Make Wise Food Choices, Wherever You Go! |
| 2007 | Cook it up Healthy! |
| 2008 | Spotlight on Food and Nutrition |
| 2009 | Stay Active. Eat Like a Champion |
You can find the resources developed for previous campaigns by searching the Resource Inventory.
Updated December 4, 2009